Generating Plot/House Sales in a downturn
As the full horror of the credit crunch begins to unfold, do we get gloomy and hope for the best or do we see this as a golden opportunity? The fact is that estate agents and developer's sales teams are bracing themselves for a very tough year.
We at Trethowans have been thinking how we can help our clients and agents we work with and have been discussing the idea of a having a forum over a few beers in which we can explore all of the possible incentives that can legally be offered to prospective buyers. We believe that a basket of incentives will be the best solution because one size definitely does not fit all when it comes to generating sales. Some buyers are cash-strapped and would be interested in cash backs, gifted deposits or even having their mortgages subsidised for a year or so. Buyer's solicitors may have concerns and there are ways to overcome these concerns. Some lenders are growing reluctant to approve these schemes but the lender's consent is vital to avoid allegations of foulplay.
Solicitors have had a monopoly on legal services since time immemorial but with the passing of the Legal Services Act 2007 which received Royal Assent in October last year, the market is to be opened up to commercial companies and the likes of Tesco, Sainsbury, RAC, Co-op and Virgin have all expressed a desire to enter the market to provide legal services. Solicitors have been responding to this threat in different ways. Trethowans has decided to respond by raising the standard of their service to a level way beyond its competitors by launching a legendary client service strategy. This was launched a year ago and has involved an ongoing firmwide training programme which I was involved in designing and providing. The programme draws on the latest wisdom from the service champions in retail and leisure throughout the world. Karl Reynolds, my fellow partner in the property development team has even written a thesis on this for his MBA. It is not something that can be achieved overnight but we are firmly committed to delivering it over the next few years.
If this would be of interest, please let me or your usual contact at Trethowans know and we can fix some dates up for a forum/open discussion. You can post a comment to this posting by hovering your mouse over the comments heading at the bottom and then typing in your comment.
For the last few years, plot/house sales have been relatively bouyant but in the next 12 months at least, it is clear that we are all going to have to work at generating and maintaining sales. Whilst we do not profess to be experts in legendary service, it surely cannot harm to listen to some ideas and you never know it might give you a killer idea which means you ride the leaner times with greater ease than your rivals.
Looking forward to hearing from you.
We at Trethowans have been thinking how we can help our clients and agents we work with and have been discussing the idea of a having a forum over a few beers in which we can explore all of the possible incentives that can legally be offered to prospective buyers. We believe that a basket of incentives will be the best solution because one size definitely does not fit all when it comes to generating sales. Some buyers are cash-strapped and would be interested in cash backs, gifted deposits or even having their mortgages subsidised for a year or so. Buyer's solicitors may have concerns and there are ways to overcome these concerns. Some lenders are growing reluctant to approve these schemes but the lender's consent is vital to avoid allegations of foulplay.
Solicitors have had a monopoly on legal services since time immemorial but with the passing of the Legal Services Act 2007 which received Royal Assent in October last year, the market is to be opened up to commercial companies and the likes of Tesco, Sainsbury, RAC, Co-op and Virgin have all expressed a desire to enter the market to provide legal services. Solicitors have been responding to this threat in different ways. Trethowans has decided to respond by raising the standard of their service to a level way beyond its competitors by launching a legendary client service strategy. This was launched a year ago and has involved an ongoing firmwide training programme which I was involved in designing and providing. The programme draws on the latest wisdom from the service champions in retail and leisure throughout the world. Karl Reynolds, my fellow partner in the property development team has even written a thesis on this for his MBA. It is not something that can be achieved overnight but we are firmly committed to delivering it over the next few years.
If this would be of interest, please let me or your usual contact at Trethowans know and we can fix some dates up for a forum/open discussion. You can post a comment to this posting by hovering your mouse over the comments heading at the bottom and then typing in your comment.
For the last few years, plot/house sales have been relatively bouyant but in the next 12 months at least, it is clear that we are all going to have to work at generating and maintaining sales. Whilst we do not profess to be experts in legendary service, it surely cannot harm to listen to some ideas and you never know it might give you a killer idea which means you ride the leaner times with greater ease than your rivals.
Looking forward to hearing from you.
posted by Dominic Beeton at
1:30 PM
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